As CBD continues to reach new levels of popularity, it no surprise that the FDA and FTC have started to crack down on brands that market their products with false medical claims. This not only creates bad optics for the CBD industry as a whole but potentially opens the door for more severe legal action or intervention by these agencies in the future. With this in mind, we will explore some of the reasons you should be avoiding medical claims as a CBD brand and provide some alternative strategies instead.
While CBD is widely viewed as a medical breakthrough for a variety of ailments, research into cannabidiol is still in its infancy. In fact, the only approved use of CBD by the Food and Drug Administration is as a treatment for rare forms of epilepsy. Until more research shows proven results on the effectiveness of CBD in the body, businesses in the industry will remain unable to actively promote their products as a cure-all for medical claims or issues.
In the meantime, businesses should continue to remain transparent about what compounds or ingredients make it into the final formula. This will help customers make an informed choice and ensure that clean label products will continue to be at the forefront of the growing CBD movement. By investing in modern research into the effectiveness and efficacy of CBD products, we can help shape the narrative that surrounds this industry. Once this information has been established and the benefits we associate with CBD are proven, the industry can expand even further.
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No matter what your desired CBD product may be, the experts at Hemp Partners are here to ensure you have the support you need to succeed in this exciting and growing industry. Our team understands the important role a contract manufacturer plays in your business’ success and will work hard to not only provide the high-quality CBD products you need but also the customer service you expect. Contact us today to learn how Hemp Partners can expand your product lines and increase your profit margins with affordable CBD manufacturing.